<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Chop Chop design & marketing]]></title><description><![CDATA[Website design & marketing
​You Call We Haul, for you, your Business or Product. High-end designs and marketing strategies in a short period of time]]></description><link>https://www.felipesouza.info/marketingfelipesouza</link><generator>RSS for Node</generator><lastBuildDate>Fri, 17 Jul 2026 00:21:34 GMT</lastBuildDate><atom:link href="https://www.felipe-souza.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Launch fast, learn faster: why versioned creativity wins in design and advertising]]></title><description><![CDATA[Launch fast and learn faster. Version one is a working promise, not a masterpiece. Each step to v1.1 and v2 is a small test that makes the job easier for real people. Top shops like IDEO, Wieden and Kennedy, RGA, Pentagram, and Ogilvy operate this way in public. Peer reviewed research shows parallel prototyping and trustworthy experiments beat guesswork, while human factors explain the wins. Bigger and closer targets, fewer choices, better access. Ship, measure, improve. Let versions become proo]]></description><link>https://www.felipe-souza.com/post/launch-fast-learn-faster-why-versioned-creativity-wins-in-design-and-advertising</link><guid isPermaLink="false">68adc0916e26accbc6ccb98a</guid><category><![CDATA[Design]]></category><pubDate>Tue, 26 Aug 2025 14:38:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_9d7ebf6af4e34552a041effdcdd7468e~mv2.gif/v1/fit/w_773,h_583,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Why global ad companies keep hiring Brazilians]]></title><description><![CDATA[Global brands keep hiring Brazilian creatives for a simple mix: award-winning ideas, platform-native execution, and smooth collaboration. Brazil’s ad scene ships at scale for social and commerce, sharpened by a mobile-first, WhatsApp-led market that rewards fast testing and real KPIs]]></description><link>https://www.felipe-souza.com/post/why-global-ad-companies-keep-hiring-brazilians</link><guid isPermaLink="false">68a9c9c0e0731e33266540b4</guid><category><![CDATA[Business]]></category><pubDate>Sat, 23 Aug 2025 03:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_8bc8187168a84ad8b08e5214dca01b11~mv2.gif/v1/fit/w_759,h_426,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[The Role of Operational Procedures and Methodologies in Marketing Production Efficiency]]></title><description><![CDATA[In the complex and competitive landscape of modern marketing, implementing robust operational procedures and methodologies in production...]]></description><link>https://www.felipe-souza.com/post/the-role-of-operational-procedures-and-methodologies-in-marketing-production-efficiency</link><guid isPermaLink="false">679164866484d4dd2bcc6086</guid><category><![CDATA[Business]]></category><pubDate>Wed, 22 Jan 2025 23:46:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_d17ef98e65a94031a04eee73b8f1d6e4~mv2.gif/v1/fit/w_320,h_320,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[The Importance of Email Marketing in the Age of Social Media: A Proven Strategy for Success]]></title><description><![CDATA[Despite social media's dominance, email marketing remains a powerful tool for driving ROI and building lasting customer relationships.]]></description><link>https://www.felipe-souza.com/post/the-importance-of-emailmarketingmailmarketingroipersonalizedemailcampaignsemailvsocialmediamarketing</link><guid isPermaLink="false">678bd367b5dddf7cf7f777d9</guid><category><![CDATA[Digital Marketing]]></category><pubDate>Sat, 18 Jan 2025 16:55:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_ea11f486945d494ab3d22c80c20b30e5~mv2.gif/v1/fit/w_320,h_570,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Washington Olivetto: A Creative Revolution in Advertising]]></title><description><![CDATA[Washington Olivetto isn’t just a copywriter or an advertising executive. He’s a storyteller. ]]></description><link>https://www.felipe-souza.com/post/washington-olivetto-a-creative-revolution-in-advertising</link><guid isPermaLink="false">6766f6c9414039a202cfad02</guid><category><![CDATA[Digital Marketing]]></category><pubDate>Tue, 15 Oct 2024 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_ccbf5b2a290f48d8bf470e3cebb9b139~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Design That Sells: The Art of Creating Content with a Purpose]]></title><description><![CDATA[This approach is my mantra: “Design isn’t just about being creative; it’s about delivering results.”]]></description><link>https://www.felipe-souza.com/post/design-that-sells-the-art-of-creating-content-with-a-purpose</link><guid isPermaLink="false">6766f21dc567b4cd3afd96b0</guid><category><![CDATA[Design]]></category><pubDate>Tue, 01 Oct 2024 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_b5dc8e1c1fb8422f8cdc92118ae58177~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Google &#38; Facebook ads are as good as your willingness to take risks and pursue improvements. ]]></title><description><![CDATA[There are countless free materials on the internet that provide different techniques, perspectives, and experiences using these tools,...]]></description><link>https://www.felipe-souza.com/post/google-facebook-ads-are-as-good-as-your-willingness-to-take-risks-and-pursue-improvements</link><guid isPermaLink="false">60b6a509ff0c1b00153d86e3</guid><category><![CDATA[Digital Marketing]]></category><pubDate>Tue, 01 Jun 2021 21:24:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_c5b7e749e3cf410d956e144d772e730c~mv2.gif/v1/fit/w_480,h_386,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Are advertisings polluting the social media environment?]]></title><description><![CDATA[In #socialmediaadvertising , the problem is not the number of ads around social media platforms that are seen, but instead, it is its...]]></description><link>https://www.felipe-souza.com/post/are-advertisings-polluting-the-social-media-environment</link><guid isPermaLink="false">60a2fd53544c110015dd0ee9</guid><category><![CDATA[Digital Marketing]]></category><category><![CDATA[Business]]></category><pubDate>Mon, 17 May 2021 23:35:24 GMT</pubDate><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[I am fundamentally convinced that building a community is the key to any marketing strategy.]]></title><description><![CDATA[If you are constantly engaging in online forums, like Reddit, Quora, even on YouTube/Instagram/Tiktok comments and other social space,...]]></description><link>https://www.felipe-souza.com/post/i-am-fundamentally-convinced-that-building-a-community-is-the-key-to-any-marketing-strategy</link><guid isPermaLink="false">608a4f4f159c860057d0fb3f</guid><category><![CDATA[Business]]></category><pubDate>Thu, 29 Apr 2021 06:16:55 GMT</pubDate><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Diversity is the most valuable asset for #marketing.]]></title><description><![CDATA[Besides all the marketing technology tools available for professionals in the industry, the most valuable knowledge among #marketers is...]]></description><link>https://www.felipe-souza.com/post/diversity-is-the-most-valuable-asset-for-marketing</link><guid isPermaLink="false">607a2c724dc3cc001547bf7c</guid><category><![CDATA[Business]]></category><pubDate>Sat, 17 Apr 2021 00:34:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_6651b142419547e2ad556b5335d7bdf1~mv2.jpg/v1/fit/w_800,h_318,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA["Hey, are you on TikTok?. "Me? No...Argh"]]></title><description><![CDATA[We are not "cool" for not adopting the TikTok trending, in fact, we are getting outdated.  According to App Annie's, the short-term video...]]></description><link>https://www.felipe-souza.com/post/hey-are-you-on-tiktok-me-no-argh</link><guid isPermaLink="false">5ffb9362d41ee10017552a22</guid><category><![CDATA[Digital Marketing]]></category><pubDate>Sun, 10 Jan 2021 23:56:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_a620f88fce5a4a21a73cb5064dd08e99~mv2.jpg/v1/fit/w_800,h_564,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Content Marketing: Quantity vs Quality]]></title><description><![CDATA[For #marketing and #creatingcontent these days, #quantity is also #quality! The number of times I saw all the #socialmedia#content...]]></description><link>https://www.felipe-souza.com/post/content-marketing-quantity-vs-quality</link><guid isPermaLink="false">5fdab332ad459400170a8d8c</guid><category><![CDATA[Design]]></category><pubDate>Thu, 17 Dec 2020 01:26:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_73b50d2b6d664c8c9a2921e4e41761f5~mv2.png/v1/fit/w_1000,h_572,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[Having problems to get your product/brand noticed? Learn how to engage with your audience.]]></title><description><![CDATA[I often see companies struggling with their #marketingstrategies; I usually see content being posted with NO #constancy, #consistency...]]></description><link>https://www.felipe-souza.com/post/having-problems-to-get-your-product-brand-noticed-learn-how-to-engage-with-your-audience</link><guid isPermaLink="false">5fd3d07f32eb8b0017d9d6fe</guid><category><![CDATA[Digital Marketing]]></category><pubDate>Fri, 11 Dec 2020 20:05:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_bd39354409f648ef855f87f126d2ec5f~mv2.png/v1/fit/w_854,h_854,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[How to perform an impactful marketing campaign in social media with a limited budget?]]></title><description><![CDATA[I always associate the idea of effective digital marketing campaigns and a limited budget with the following basic marketing concepts:...]]></description><link>https://www.felipe-souza.com/post/how-to-perform-an-impactful-marketing-campaign-with-a-limited-budged</link><guid isPermaLink="false">5fadda614513e200174bd5b6</guid><category><![CDATA[Digital Marketing]]></category><pubDate>Fri, 13 Nov 2020 01:00:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_2faa9a96d993467fbc3a68f9e5ebe122~mv2.png/v1/fit/w_1000,h_700,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[The marketing strategies advances and how it impacts our lives in these days.]]></title><description><![CDATA[Marketing is a very interesting subject regarding its amount of possibilities and different ways of implementing it, for human beings, by...]]></description><link>https://www.felipe-souza.com/post/the-advanced-of-marketing-strategies-and-how-it-impacts-our-lives-in-these-days</link><guid isPermaLink="false">5f788a6675e43b0017371911</guid><category><![CDATA[Digital Marketing]]></category><pubDate>Sun, 04 Oct 2020 00:06:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_7f4002c1a0f44b2c84818a2992668cde~mv2.png/v1/fit/w_1000,h_795,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item><item><title><![CDATA[When a good design and UX/UI  is already a marketing strategy. feat.Checkitout!]]></title><description><![CDATA[There are many mobile applications under development and being launched as we speak, and individuals and minds behind of design and...]]></description><link>https://www.felipe-souza.com/post/good-design-and-ux-ui-is-already-a-marketing-strategy</link><guid isPermaLink="false">5f76303e9e366100171b7e35</guid><category><![CDATA[Design]]></category><pubDate>Thu, 01 Oct 2020 19:38:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/115c82_7b4362d8920044088565b58919fc7531~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Felipe Souza</dc:creator></item></channel></rss>